Too much stress cannot be laid on the importance of insisting that genuine Ford parts are always used in your repair work. Cheap and inferior substitutes prove far more costly in the end than Ford factory-made parts.
Ford production methods make it possible to have every part the best that materials and workmanship can possibly produce and at the lowest possible cost.
Imitation parts, selling for less, made of inferior materials and by cheaper processes, cannot possibly give the strength required nor the full service equivalent to that of Genuine Ford Parts.
Ford Motor Company, 1929